Lately, I’ve been delivering quite a bit of 3rd party training to a variety of clients – the client doesn’t have anyone in house & has hired me to deliver training to a number of their team.
I’m always surprised just how under prepared & under motivated the delegates are as they walk through the door of the training room prior to the training.
So here’s my top 10 tips for businesses to get the best out of 3rd party trainers…
1/ Start with the end in mind as Stephen Covey would say: –
– What do you want to achieve long term?
– How does this training session fit into this goal?
– What do you want this specific training session to achieve?
2/ What is the expected Return on Investment? How will you measure the success of the training?
3/ Invite people with plenty of notice – engagement isn’t just the pink and fluffy stuff, it’s the basics too, such as courtesy. And I’m far more engaged if I don’t have to rearrange my diary to come.
4/ Make attendance sound optional – even if it’s not!
5/ Engage the delegates – sell the course to them: –
– How will THEY benefit from attending?
– How does this training fit into the big picture
– Explain the follow up to the training
6/ Engage the trainer – the more vague the message to me, the more likely I am to miss your objective. I’ll deliver a great session, just not the one you wanted! So please be specific.
7/ Make the delegates feel important. I’ve found that people’s view of how important the training is gets measured by how special the business has made them feel on the day. So treat them to a nice lunch, ensure there’s refreshements available through the day. Check that your training room is clean and tidy.
8/ Be there yourself. I’m just the external trainer, it’s you that gives the event its gravitas. Personally, I like my host to bookend the day by opening & closing the training and giving me free reign in between.
9/ Review the training: –
– Did you get your Return on Investment?
– Did the delegates enjoy it?
– What did they learn?
10/ Follow up! There’s nothing more frustrating than running a great training session but knowing that the learnings will disappear into the ether once the delegates step out of the training room back into the real world of stress, deadlines and business as usual. So start with the end in mind & know exactly what the next step is.
So remember that when you’re using a 3rd party trainer, you’re delegating not abdicating and working together, we can then add great value to your organisation.